The design of the gift box should play the role of promotion. First of all, it should attract the attention of consumers, because only the goods that attract consumers' attention can be purchased. Therefore, the gift box should use a novel and unique shape, bright colors, beautiful and delicate patterns, and each characteristic material can make the packaging have a striking effect, so that consumers will have a strong interest as soon as they see it.
The unique and novel shape can attract the attention of consumers. For example, the shape of the bottle is generally cylindrical, and some bottles are designed to be complex anchors or human bodies. They are very prominent and beautiful in a group of cylinders and cuboids. .
Color beauty is the easiest to feel. Some market scholars even think that color is the first factor in determining sales. They found in the long-term market survey that some colors as the packaging of products will make the products surprisingly unsatisfactory. Gray is one of them. They believe that this is because gray is hard to make people feel, and it is naturally difficult to generate impulses to buy. They proposed that red, blue, white, and black are the four major sales colors, which were discovered when comparing the images of red, blue, white, black, green, orange, yellow, and brown. In the case of red, it has the largest number of images, and it is the image with the strongest relationship between the sun, fire, blood and life.
Therefore, red is the most exciting. Blue, white, and black are also closely related to the sun, and the sun is always hung above the blue sky. When the sun goes down, the sky is dark. When the sun rises again, the sky in the east becomes white. These four colors are important colors that govern the rhythm of our daily life. This kind of analysis has certain rationality, which arouses the goodwill and interest of consumers. The pattern works in conjunction with color. The carton of the "Snow Lotus" brand cashmere sweater is soft and light green, and the gift box has a white snow lotus pattern protruding from the outside. It is extraordinarily beautiful and eye-catching. Outside the bottle of "Western Han Dynasty Ancient Wine", there is a red-colored sign with an antique black pattern on the bottom of the box. The four black and dignified black scripts "Western Han Dynasty Ancient Wine" on the background of the box of hay and yellow are like an old man telling The long-standing story, in a row of colorful bottles, its unique style is very eye-catching.
Generally speaking, the pattern of the gift box should be based on the brand trademark, fully display the characteristics of the brand trademark, so that consumers can immediately identify a factory's products from the phonetic symbols and the overall packaging pattern, especially brand-name products and brand-name stores. The eye-catching logo on the gift box can immediately attract consumers. The change of the material of the gift box also attracted people's attention. The porcelain gifts exported from Shandong were ingeniously made into a portable box with corn husks for packaging, which not only made full use of the surplus labor in the countryside, but also turned a large amount of local cheap materials into folk characteristics. The elegant and elegant crafts packaging is more artistic than the ordinary carton packaging. Sichuan's famous "wounded rabbit" food, originally packaged in a red rectangular carton, is made into a delicate cylindrical container with fine bamboo slabs, which is unique and beautiful, and forms an unforgettable impression.